Get an honest review of your Google Ads account

I’ll show you what’s working, what’s wasting money, and what you should change. Straight from the person managing the account.

Google Partner 2026

100+ Reviews

5+ Years Experience

Only Google Ads

100% Satisfaction Guarantee

Companies we have helped

Trærod Bykalender CropUp Wetlands Gun Dogs Put'n Grow Client Client Client Wildbork Consulting Client AdTypes Trærod Bykalender CropUp Wetlands Gun Dogs Put'n Grow Client Client Client Wildbork Consulting Client AdTypes

Do you recognize these challenges?

Every business is unique, but the problems tend to look the same.

● Challenge

You don't know what's making money

The reports don’t give answers. Is it brand traffic or new customers?

● Solution

Transparent performance analysis

I split brand and non-brand and show you where the budget is being wasted.

● CHALLENGE

Tracking you can't trust

The numbers in Google Ads don’t match the till. Is ROAS real or fiction?

● Solution

Tracking you can't trust

The numbers in Google Ads don’t match the till. Is ROAS real or fiction?

● CHALLENGE

Your agency explains nothing

Reports with numbers you don’t understand. A feeling that they’re just clicking buttons.

● Solution

An honest review you can act on

What’s happening, why, and what should be changed. Even when the answer is “it looks fine”.

What you can expect

Act on it yourself, hand it to your agency, or use it as a starting point for a conversation with me.

DRAFT

Google Ads Audit

Action plan for your business

10+ pages with concrete recommendations based on your data

ROAS
0 x
Spild
0 %
Handlinger
0

What's working

No need to change anything that's already performing.

What's wasting money

Concrete numbers. No guesswork.

What you should change

Precise changes you can act on immediately.

Concrete task list

Prioritised, so you know what needs to be done first.

  • What's workingNo need to change anything that's already performing.
  • What's wasting moneyConcrete numbers. No guesswork.
  • What you should changePrecise changes you can act on immediately.
  • Concrete task listPrioritised, so you know what needs to be done first.

Is this for you?

The review is for you if you can nod to these points.

This is for you if:

You're spending money on Google Ads but unsure whether you're getting enough out of it

You have a webshop or a B2C service business

You spend a minimum of 10,000 kr/month on Google Ads

You want an honest review — even if the answer is "that's a load of rubbish"

You're ready to act on the recommendations

This is NOT for you if:

You're looking for someone who also does SoMe, SEO and everything else

Your ad budget is under 10,000 kr/month

You just want someone to click buttons

You don't have a website or webshop ready yet

This is for you if:

  • You're spending money on Google Ads but unsure whether you're getting enough out of it
  • You have a webshop or a B2C service business
  • You spend a minimum of 10,000 kr/month on Google Ads
  • You want an honest review — even if the answer is "that's a load of rubbish"
  • You're ready to act on the recommendations

This is NOT for you if:

  • You're looking for someone who also does SoMe, SEO and everything else
  • Your ad budget is under 10,000 kr/month
  • You just want someone to click buttons
  • You don't have a website or webshop ready yet

Results from Real Accounts

International e-commerce

E-commerce
+111%Omsætning
+76%Profit
2.8xPOAS

Ingen overblik over profit. Profit-tracking op, kampagner omstruktureret efter dækningsbidrag.

Soundboks-udlejning / Festival

Lead Gen
+41%Over target
UdsolgtStatus
14 dageTil udsolgt

14 dage fra kontakt til festival. Høj-intent søgninger. Udsolgt 41% over målet.

Hækplanter / Sæsonforretning

Lead Gen
+97%Flere leads
+71%Profit
2.09xPOAS

Fra deltid til fuldtid. Måtte ansætte ekstra hjælp i højsæsonen.

Køreskole / Trailerkort

Lead Gen
-38%Pris pr. elev
106Tilmeldinger
3.23%CVR

Fra dyre, købte leads til egen hjemmeside. Tre uger senere bad ejeren os skrue ned.

International e-commerce

E-commerce

+111%

INCREDIBLE RESULT

+76%

Profit

2.8x

Poas

No visibility into profit. We set up profit tracking and restructured campaigns around contribution margin.

Soundboks-udlejning / Festival

Lead Gen

+41%

ABOVE TARGET

Udsolgt

Status

14 dage

TO SELL OUT

14 days from first contact to fully booked festival. High-intent searches. Sold out 41% above target.

Hækplanter / Sæsonforretning

Lead Gen

+97%

MORE LEADS

+71%

Profit

2.09x

Poas

Went from part-time to full-time operation. Had to bring in extra staff to keep up with peak season demand.

Køreskole / Trailerkort

Lead Gen

-38%

COST PER STUDENT

106

SIGN-UPS

3.23%

CVR

Moved away from expensive bought leads to their own website. Three weeks in, the owner had to ask us to pump the brakes.

How it works

100% FREE AND NO STRINGS ATTACHED
1

Share access with me

Send me your 10-digit account ID and I'll take a look inside.

2

You get your action plan

I review everything and put together a tailored action plan for your account.

3

We have a quick chat

We walk through the plan in 30 minutes. You decide what happens next.

How we get started

What happens after we agree to work together

I intentionally keep my client count low. I’ll know every client by first name and always know what the next step is. Long-term partnerships only.

From 3,000 DKK/mo

WEEK 1

Tracking verified
Clean data. No errors in measurement.

WEEK 1–2

Campaigns live
New structure or optimised existing ones.

WEEK 2–4

Data coming in
Daily monitoring, ongoing adjustments.

signal-good

ONGOING

Optimisation + report
Monthly status. Numbers you actually understand.

What you can expect

For agencies

You keep the client and focus on what you do best. I handle Google Ads. White label or direct client contact.

Aske Warming

Head of PPC, Searchmind

“A dedicated and skilled PPC specialist with a thorough, investigative approach. Adds real value for our clients.”

Rasmus interned at Searchmind in 2024

Lasse Brix

Senior Consultant, AdTypes

“Consistently impressed by his ability to optimise every account that came his way.”

Mathias Sivertsen

Head of Service (Marketing), Azendo

“Led an international team across development, design, and internal resources — and delivered results.”

My network

When it takes more than Google Ads.

Magnus Løv Schmidt

SEO-specialist

Simon Stræde Spielmann

Film & billede

What my clients say

From my LinkedIn

Insights, results and thoughts on Google Ads.

Rasmus Madsen

Google Ads Specialist

[Post 1 – choose a post with good reach or industry-relevant insight]

11 likes · 2 comments

Rasmus Madsen

Google Ads Specialist

[Post 2 – choose a post that demonstrates expertise or a result]

36 likes · 5 comments

Rasmus Madsen

Google Ads Specialist

[Post 3 – choose a personal post that shows who you are]

38 likes · 12 comments

The man behind

Rasmus Madsen

Freelance Google Ads specialist. 5+ years with B2C webshops and service businesses in Scandinavia. Not an agency — it’s me sitting with your account.

Find out what’s making money, cut what isn’t, scale what works.

Works from anywhere in the world as a digital nomad. Still fluent in “Æ Sproch” aka South Jutlandic dialect.

Ready to get started?

Ready to get started?