Rasmus Madsen, Google Ads specialist
Google Partner 2026

Get an honest review of your Google Ads account

I’ll show you what’s working, what’s wasting money, and what you should change. Managed by us, not an intern.

Rasmus Madsen, Google Ads specialist
Google Partner 2026

100+ Reviews

5+ Years Experience

Only Google Ads

100% Satisfaction Guarantee

Companies we have helped

Trærod Bykalender CropUp Wetlands Gun Dogs Put'n Grow Client Client Client Wildbork Consulting Client AdTypes Trærod Bykalender CropUp Wetlands Gun Dogs Put'n Grow Client Client Client Wildbork Consulting Client AdTypes

Do you recognize these challenges?

Every business is unique, but the problems tend to look the same.

● Challenge

You don't know what's making money

The reports don’t give answers. Is it brand traffic or new customers?

● Solution

Transparent performance analysis

We split brand and non-brand and show you where the budget is being wasted.

● CHALLENGE

Tracking you can't trust

The numbers in Google Ads don’t match the till. Is ROAS real or fiction?

● Solution

Tracking you can't trust

The numbers in Google Ads don’t match the till. Is ROAS real or fiction?

● CHALLENGE

Your agency explains nothing

Reports with numbers you don’t understand. A feeling that they’re just clicking buttons.

● Solution

An honest review you can act on

What’s happening, why, and what should be changed. Even when the answer is “it looks fine”.

What you’ll get

A thorough action plan. It’s yours to use however you want—act on it yourself, give it to your agency, or have a conversation with us.

DRAFT

RM Marketing

Google Ads Audit

Action plan for your Google Ads account

10+ pages with concrete recommendations based on your data

The account is running healthy - 2.17x POAS is above industry average. We've identified 2,200–4,800 DKK in additional monthly profit to capture, plus 4 quick wins we can act on right away.

POAS
0 x
Wasted spend
0 %
Actions
0

Quick win - Pause 8 keywords accounting for 24% of wasted spend with zero conversions in the last 90 days.

What's working

Where your account is already performing.

What's wasting money

Exact numbers on where your budget is leaking.

What you should change

Each change explained, so you know why it matters.

Next steps

A prioritised list, so you know exactly what to do first.

  • What's workingNo need to change anything that's already performing.
  • What's wasting moneyConcrete numbers. No guesswork.
  • What you should changePrecise changes you can act on immediately.
  • Concrete task listPrioritised, so you know what needs to be done first.

Is this for you?

The review is relevant if you recognise yourself below.

This is for you if:

You're spending money on Google Ads but unsure if you’re getting enough value

You have a webshop or a B2C service business

You spend a minimum of 10,000 kr/month on Google Ads

You want an honest review — even if the answer is "that's a load of rubbish"

You're ready to act on the recommendations

This is NOT for you if:

You're looking for someone who also does Social Media, SEO and everything else

Your ad budget is under 10,000 kr/month

You're fine with someone who just pokes around

You don't have a website or webshop ready yet

This is for you if:

  • You're spending money on Google Ads but unsure whether you're getting enough out of it
  • You have a webshop or a B2C service business
  • You spend a minimum of 10,000 kr/month on Google Ads
  • You want an honest review — even if the answer is "that's a load of rubbish"
  • You're ready to act on the recommendations

This is NOT for you if:

  • You're looking for someone who also does SoMe, SEO and everything else
  • Your ad budget is under 10,000 kr/month
  • You just want someone to click buttons
  • You don't have a website or webshop ready yet

Results from Real Accounts

International e-commerce

E-commerce
+111%Omsætning
+76%Profit
2.8xPOAS

Ingen overblik over profit. Profit-tracking op, kampagner omstruktureret efter dækningsbidrag.

Soundboks-udlejning / Festival

Lead Gen
+41%Over target
UdsolgtStatus
14 dageTil udsolgt

14 dage fra kontakt til festival. Høj-intent søgninger. Udsolgt 41% over målet.

Hækplanter / Sæsonforretning

Lead Gen
+97%Flere leads
+71%Profit
2.09xPOAS

Fra deltid til fuldtid. Måtte ansætte ekstra hjælp i højsæsonen.

Køreskole / Trailerkort

Lead Gen
-38%Pris pr. elev
106Tilmeldinger
3.23%CVR

Fra dyre, købte leads til egen hjemmeside. Tre uger senere bad ejeren os skrue ned.

International e-commerce

E-commerce

+111%

INCREDIBLE RESULT

+76%

Profit

2.8x

Poas

No visibility into profit. We set up profit tracking and rebuilt campaigns around what actually makes money.

Speaker rental for festivals

Lead Gen

+41%

ABOVE TARGET

Sold out

Status

14 days

TO SELL OUT

Went from first contact to fully booked in 14 days. Sold out 41% above target.

Hedge plants / Seasonal business

Lead Gen

+97%

MORE LEADS

+71%

Profit

2.09x

Poas

Went from part-time to full-time operation. Had to bring in extra staff to keep up with peak-season demand.

Driving school

Lead Gen

-38%

COST PER STUDENT

106

SIGN-UPS

3.23%

CVR

Moved from expensive third-party leads to their own website and Google Ads. Three weeks in, the owner asked us to pump the brakes.

How it works

100% FREE AND NO STRINGS ATTACHED
1

Send account ID

Send me your 10-digit Google Ads ID.

2

I build an action plan

I review your account and create a tailored action plan. 100% free, yours to keep.

3

Free 30-min walkthrough

We look through the plan together. What happens next is up to you.

How we get started

What happens after we agree to work together

We intentionally keep our client count low. We’ll know every client by first name and always know what the next step is. Long-term partnerships only.

From 3,000 DKK/mo

month 1

Data foundation
We setup tracking and conversion data. Everything else depends on it.

Month 2

Campaigns live
New campaigns go live, built on what the data shows.

Month 3

Results showing
We see whats working and optimise from
there.

signal-good

ONGOING

Optimisation + report
Monthly status. Numbers you actually
understand.

What you can expect

For agencies

You keep the client and focus on what you do best. We handle Google Ads. White label or direct client contact.

Aske, RM Marketing

Aske Warming

Head of PPC, Searchmind

“A dedicated and skilled PPC specialist with a thorough, investigative approach. Adds real value for our clients.”

 
Lasse, RM Marketing

Lasse Brix

Senior Consultant, AdTypes

“Consistently impressed by his ability to optimise every account that came his way.”

Mathias, RM Marketing

Mathias Sivertsen

Head of Service (Marketing), Azendo

“Led an international team across development, design, and internal resources — and delivered results.”

My network

When it takes more than Google Ads.

Magnus Løv Schmidt

SEO-specialist

Simon Stræde Spielmann

Film & billede

What our clients say

From my LinkedIn

Insights, results and thoughts on Google Ads.

Rasmus Madsen

Google Ads Specialist

[Post 1 – choose a post with good reach or industry-relevant insight]

11 likes · 2 comments

Rasmus Madsen

Google Ads Specialist

[Post 2 – choose a post that demonstrates expertise or a result]

36 likes · 5 comments

Rasmus Madsen

Google Ads Specialist

[Post 3 – choose a personal post that shows who you are]

38 likes · 12 comments

The man behind

Rasmus Madsen

We run RM Marketing and own the strategy on every single account. No account goes live without a plan we’ve built and approved, and we talk through the day-to-day as we go.

We are a small, sharp team. Two Google Ads specialists with 15+ years of combined experience, and experience running budgets up to 6M DKK a year per account. Not an agency with account managers and people in a queue, but specialists who genuinely dig into your account.

We find what makes money, cut what doesn’t, and scale what works.

Ready to get started?

Ready to get started?